Tuesday, December 13, 2011

The Secrets of Starbucks

During the next couple of posts I'm going to highlight some of the great and personal experiences of New York City. First part follows..

I was grabbing my daily coffee at Starbucks at 52nd this morning with Jessie, an old acquittance of college. We never had much in common in college, but we 'sparked' at our last reunion and agreed on a cup of coffee, when we were both in New York again.

She's single and in the dating game. She recently moved to New York with a brand new job, and I guess one of the reasons was for her to be closer to meeting new people. I agreed to introduce her to some of my friends.

Anyway - that's a story for another day. One of the things we discussed was the Starbucks-brand, the company claim to have adopted the name from a secondary character in the 1851 movie Moby Dick. As a graphic designer I've always adored their brand and logo. They - at least in some branches - pay ridiculously attention to details, which I believe is a must in branding now a days. I can recommend you swing by the shop at 555 West 52nd and check it out for yourselves!

I had a great cup of coffee:


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  5. True! Branding comes hand in hand with attention to details. And I guess that is why starbucks has been so successful all over the world. Their service allows you to feel like you're listened to, like what you want goes.

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    As a graphic designer I've always adored their brand and logo.

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